Genoa's Le Strade Nuove and the Palazzi dei Rolli, a UNESCO World Heritage site in Italy, represent a pioneering urban planning and architectural ensemble from the late 16th and early 17th centuries. This historic district features elegant streets lined with grand palaces, originally built by the city’s aristocratic families to host distinguished guests. The innovative "Rolli" system, a public lottery assigning lodging duties to these residences, highlights Genoa’s unique hospitality tradition and its status as a maritime and cultural hub.

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